west michigan yacht sales holland mi

Dealer Spotlight: Meet West Michigan Yacht Sales

We’d like to introduce you to West Michigan Yacht Sales (WMYS), BRIG USA’s dealer in beautiful Holland Michigan. Owned by Rob Everse & Jon Marcus, WMYS has grown by leaps and bounds since 2018 when Jon and Rob took-on the BRIG line.

If you’ve not met Rob of Jon, here’s your chance to learn about WMYS from them.

BRIG is our primary line.  A couple of years ago we recognized a need for a quality line of rigid inflatable boats like BRIG for our market here in West Michigan.  There are only a couple of other dealerships selling RIBs in our area, and we could see a trend toward this style of boating.

We offer a good mix of tenders and primary boats and the design lends itself to the way people want to enjoy their recreational time today.  The lightweight design makes towing with smaller vehicles really appealing so customers can easily travel around the state to explore new areas.   The soft collar takes a fear element away for new boaters that worry about damaging gel-coat.

We have found the ‘ride’ is what really sells these boats.  Once we get a customer on the water, they have a new appreciation for the benefits of a RIB.

We love that BRIG continues to innovate and come out with fresh new boats. The 3 unique lines help tailor the experience to how customers want to use the boats and the ability to customize the boats really help set us apart from the competition.

Did you have to overcome any perceptions about RIBs for buyers to consider them?

There are still some misconceptions about the boats that we must address.  There are some people who simply don’t get it, but we continue to see activity increase and think we have room to convert a bunch more over to our side. As I mentioned eariler, there are so many positives to owning a RIB.

We have recently taken delivery of our first Eagle 8.  The factory hardtop really sets this boat apart from anything else out here and there is a lot of excitement over it. I expect hard-sided owners will take notice of this model and they’ll add the Eagle 8 to their consideration list.

We understand you have a new showroom in Holland. How has the new location changed your business?

We had been driving by this empty building in downtown Holland with large glass bay doors and a glass showroom and thought that place could be perfect for a BRIG boutique.  We took occupancy of the building in late December and began renovations with an opening in mid-March.

The building is 10,000 square feet with about half of that being used as a showroom and has 6 bay doors which works really well for the BRIG product line.  We are located just to the north of the main shopping district and just a half mile from the waterfront providing much better walk-in traffic than we previously had.

We continue to maintain space at our previous location which is a growing large yacht facility but are very excited about the opportunity the new facility will bring.

Contact: West Michigan Yacht Sales 139 South River Ave. Holland, MI 49423 T: 616-848-7020 E: [email protected] www.wmyachtsales.com

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Welcome to anchorage yacht sales.

Anchorage Yacht Sales is a full service yacht brokerage firm located on Lake Macatawa in Holland Michigan. We have over 40 years combined experience in power and sailing, handling all aspects of BUYING, SELLING, or OWNING a boat – including a world circumnavigation! Most importantly…we at Anchorage Yacht Sales are boaters just like you! We share your passion of boating and make it our business to make the process of buying and selling a boat more enjoyable and trouble free!

At Anchorage Yacht Sales, we strive to save you time and money, to spare you mistakes and inconvenience, and to ensure that the day you buy your boat and the day you sell it are, indeed, the two happiest days of your life!

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Anchorage Yacht Sales can offer you:

• An experienced & courteous full time staff that is fun to work with
• An “on-water” marina location that is open year round
• Our unique ability to take TRADES as a brokerage firm, this greatly helps in getting your boat sold
• Extensive advertising including personal and professional representation of your boat, a great looking ad makes a big difference. We do it right!
• Excluding Tidewater Center Consoles, we only sell pre-owned boats, your boat will not compete with a new boat line
• Bank financing and insurance resources, Marine surveyors, Transportation and all marine related Service needs
• Comprehensive boat handling instruction

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2008 Formula 400 Super Sport

Price: $234,900

Holland, United States

2015 Sea Ray 470 Sundancer

Price: $479,900

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1988 Burger 80 Motor Yacht

Price: $599,000

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West Michigan yacht sales

Brig Eagle 8 2024

Eagle 8 | 1 Hours

May Qualify

Brig Eagle 8 2021

Eagle 8 | N/A

$12,990 cash down

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Brig Navigator 485 2023

Navigator 485 | N/A

Tiara Yachts 34 LX 2023

34 LX | N/A

$41,990 cash down

Northstar Orion 7 2023

Orion 7 | N/A

Northstar Axis 48 2023

Axis 48 | N/A

SACS Strider 11 2024

Strider 11 | N/A

About West Michigan yacht sales | West Michigan yacht sales Boats for Sale

West Michigan yacht sales is a certified boat dealer located at 139 S River Ave, Holland, MI 49423, USA . You can contact us at 6168487020 for any Holland boat sales inquiries.

West Michigan yacht sales has 9 new and used boats for sale in Holland , Michigan .

West Michigan yacht sales has a diverse selection of high performance boats and related services that cater to all boaters in Holland . Our inventory comprises of the best boats in the industry from some of America's favorite brands.

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West Michigan Yacht Sales

139 South River Avenue Holland , MI 49423

West Michigan Yacht Sales serves the Great Lakes Region with New, Pre-owned, and Brokerage boat sales as well as service. WMYS is the authorized boat dealership for BRIG Rigid Inflatable Boats. This line of innovative and high quality boats range in size from 9 to 33 feet in various configurations. WMYS is also an authorized sales and service facility for Honda and Yamaha outboard motors.

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West Michigan Yacht Sales

Contact: Jonathan Marcus email: [email protected]

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Marine News from the Great Lakes

West michigan yacht sales puts holland underway with power.

Published: Tuesday, July 2, 2019

WMYS is owned and operated by Rob Everse and Jon Marcus. With over 40 years combined experience in the marine industry, Rob and Jon grew up boating in western Michigan. They met while working in marketing at S2 Yachts. Both are very familiar with the Pursuit and Tiara brands and specialize in the sales of pre-owned Pursuit and Tiara models. If you are in the market for a new boat or are looking to sell your existing boat, please give them a call or stop by.

West Michigan Yacht Sales can be found at 471 Howard Ave in Holland, Mich., at www.wmyachtsales.com , or by calling (616) 855-7600 .

This article first appeared in the Launch Issue (May/Jun) 2019 of Great Lakes Scuttlebutt magazine.

tags: Brokerage , Lake Michigan , Service & Repair , Used Boats

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Macatawa Marine Group is a boat dealership located in Holland, Michigan.  Authorized dealer for Sea Pro Boats, Crest pontoon and tritoons, Suzuki and Mercury Marine Outboards.  We are your local dealer for pontoons and center consoles for family fun and fishing!

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483 Douglas Ave Suite 20, Holland, MI 49424

616.422.5156

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9:00 am – 5:00 pm

Exceptional service, exceeded expectations at every level. Salesman was helpful and noninvasive. They were very knowledgeable for new pontoon purchase and repower of our center console. Definitely most affordable - easily beat the show prices. Would highly recommend their service. Thanks for all the help!

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$3.5M luxury yacht built by West Michigan company like a ‘high-end home on the water’

• Updated: Mar. 17, 2022, 1:43 p.m.
• | Published: Mar. 17, 2022, 10:10 a.m.

• Brian McVicar | [email protected]

HOLLAND, MI — Inside Tiara Yachts, amid a whir of cranes, trucks and machinery, Thomas Slikkers climbs aboard a prototype of his company’s newest luxury watercraft, the EX 60.

Today, the 60-foot vessel is still a work in progress. Its hull is unpainted. The cockpit, engine and navigation system have yet to be installed. But Slikkers, Tiara’s president and CEO, lights up with excitement as he describes the high-end flourishes that will make his company’s newest creation akin to a “high-end home on the water.”

“It really is our greatest hits,” he said.

With a roughly $3.5 million price tag, the EX 60 will feature a customizable cockpit with plush seating, an outdoor breakfast bar, and two bathrooms. It boasts a well-appointed kitchen, and the propulsion system has extras such as assisted docking. Below deck, three sleeping areas can accommodate six adults.

For more than 60 years, the Slikkers family has been making boats in Holland — and the EX 60 is its biggest and most expensive boat yet.

The family’s start in the boating business dates back to 1955 when Leon Slikkers, Thomas Slikkers’ father, left his job at Chris-Craft Boats to start Slickcraft Boat Company. He funded the venture by selling his family’s home for $5,000 and using the proceeds to buy materials and rent space on Washington Avenue near downtown Holland. Then, he moved his family into an apartment above his new shop.

Launching the business was a gamble. But Leon Slikkers found success with the 16-foot Slickcraft premier. Featuring a molded mahogany plywood hull, the 16-foot vessel sold for $1,165 in 1958. By the late 1960s, the company had grown in popularity, and Slikkers sold his business to American Machine and Foundry.

But Leon Slikkers, whose family describes him as a “true entrepreneur,” soon craved independence.

In 1973, he resigned as president of Slickcraft, and the following year he launched S2 Yachts, the parent company of Tiara Yachts.

“It had very small, humble beginnings,” Thomas Slikkers said. “But within a short period of time, my dad was able to convince people that we’ve got a great product here.”

Today, the private, family-owned company has grown substantially.

Inside its headquarters, 725 E. 40th St., 600 employees design, build and sell yachts. The company’s boats, the least expensive of which retails for more than $500,000, are sold to customers throughout the U.S. as well as Central America, South America, the Caribbean, Italy and elsewhere. Its biggest markets are the U.S. and portions of Latin America.

“Wherever there’s big blue water, that’s usually a good market for us,” said Slikkers, who grew up with the business but officially joined Tiara Yachts in 1982 as an accounting clerk.

The EX-60, which has been in the works for 1 ½ years, is still under development, but the prototype is slated to be complete by mid-August and available to customers later this year. The company has a focus on luxury, and high-end features that create a comfortable, quiet experience for customers.

“We want you to enjoy nature, and enjoy the sounds of nature — not the sounds of our diesel engines,” said Andrew Bartlett, Tiara’s director of design.

Walking through the company’s cavernous factory, where about 400 workers create the yachts, Slikkers describes the craftsmanship that Tiara prides itself upon. Nearly everything on each yacht, from its furniture to its kitchen cabinets, are made in house. Engines that power Tiara’s boats are made by outside companies, such as Volvo Penta and Mercury.

Workers at Tiara can produce about one boat a day, Slikkers said.

On a recent afternoon, as a worker inside the factory inspected a 43-foot LS yacht, Slikkers said his company’s production line is not unlike an automotive assembly line. The process starts with the hull, the body of the boat, and about halfway through the deck is added. Later, chairs, furniture, paneling and interior fixtures are installed.

Finally, the vessel is painted, and put on a truck for delivery, he said.

“It hasn’t been painted yet,” Slikkers said, as he pointed to the 43-foot LS yacht. “So, it’s not as pretty as it’s going to be.”

Tiara Yachts, located at 725 E. 40th St. in Holland, on Thursday, March 10, 2022. (Cory Morse | MLive.com)

While Tiara has evolved, adding new models, production techniques and automation, the company has stayed true to its roots as a family-owned company, Slikkers said. Walk inside Tiara Yachts, and you might bump into one of his six family members who work there.

His brother David serves as director of government relations, while his brother Bob is senior vice president of operations. His son Alex is a sales and marketing specialist, and two of his nephews, Tim and Kelly, also call Tiara yachts home. Kelly’s wife, Tiffany, has joined the family business too. She works in human resources.

That level of family involvement creates a bond that isn’t present in every business, said Slikkers, whose father, Leon, retired from Tiara in September.

“We aren’t trying to make sure that we’ve got a golden parachute tucked in the back corner in case we ever need to jettison at the first sign of trouble,” he said. “We’re the guys that are still driving the ship when she’s taking on water.”

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